New Job Band 3 - General Manager, Vancouver, Coast And Mountains Tourism Region In British Columbia

BAND 3 - General Manager, Vancouver, Coast and Mountains Tourism Region
BAND 3 - General Manager, Vancouver, Coast and Mountains Tourism Region

BAND 3 - General Manager, Vancouver, Coast and Mountains Tourism Region

Company : BC Public Service
Salary : $80,800–$114,400 a year
Location : British Columbia

Full Description

Posting Title
BAND 3 - General Manager, Vancouver, Coast and Mountains Tourism Region
Position Classification
Band 3
Vancouver, BC V6B 0N8 CA (Primary)
Salary Range
$80,800.00 to $ 114,400.02 annually
Close Date
Job Type
Regular Full Time
Temporary End Date
BC Public Service -> Destination BC Corp.
Ministry Branch / Division
TACS/ Destination BC
Job Summary

Position: General Manager, Vancouver, Coast & Mountains Tourism Region
Salary: $80,800.00 to $ 114,400.02
Classification: Band 3
Status: Permanent Full-Time
Location: Vancouver
Closing Date: February 20, 2023 at 4PM
Position #: 00100498
Competition #: DBC 2023-03

If you are interested and you meet the selection criteria please respond to this link with your cover letter and CV prior to 4 PM on February 20, 2023.

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

On November 1, 2021 the BC Public Service announced the COVID-19 Vaccination Policy that defines the conditions and expectations for BC Public Service employees regarding vaccination against COVID-19. Among other possible measures, proof of vaccination will be required. It is a term of acceptance of employment that you agree to comply with all vaccination requirements that apply to the public service. More information can be found here.

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

We are a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. The Corporation strives to grow sustainable social, cultural, environmental, and economic benefits for all British Columbians through the encouragement and promotion of responsible travel. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit

Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community during COVID-19 and beyond.

For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees during COVID-19, please contact [email protected]. For more information about Destination BC’s programs and services, please visit

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: [email protected] or by phone: 778-698-1336.


As part of the Destination Management Division, the General Manager, Vancouver, Coast & Mountains (VCM) tourism region plays a strategic role in driving and influencing stakeholder engagement with Destination BC’s programs and services specifically in the VCM tourism region. Key responsibilities for this position include overseeing the VCM tourism region contracts and programs (budget of $1Million) and leadership of the VCM team. The VCM tourism region is uniquely managed by Destination BC. The region expands outwards from Metro Vancouver along three main arteries: the Sunshine Coast, Sea-to-Sky Corridor, and the Fraser Valley and Fraser Canyon. The VCM tourism region aims to increase the net benefits of tourism, in the region, by acting as a service delivery agent for Destination BC programs and services as well as implementing regionally prioritized destination management projects.

The VCM tourism region is focused on renewal and resiliency. Reporting to the Director, Indigenous & Regional Partnerships, this position leads the delivery of regional services through the Vancouver, Coast & Mountains annual Business Plan. Continuing to support industry throughout VCM, and build our presence in the region, this position requires exceptional strategic planning, relationship building and resources management skills.

Providing strategic leadership in this position is required to align deliverables and resources with divisional and corporate goals, creating awareness of new initiatives, and developing team members. This leadership role will foster, influence, and maintain collaborative relationships with government, regional and industry partners to deliver on the goals set out for the Destination Management Division as part of the overall Destination BC corporate strategy.


  • Lead the delivery of Destination BC programs, and regionally prioritized projects, within the VCM tourism region through the execution of the VCM annual Business Plan.
  • Lead the implementation of the VCM Regional Operations Plan and the VCM Communications Strategy in alignment with the VCM annual Business Plan.
  • Oversight, reporting and implementation of $2.1 million in small to medium sized tourism infrastructure projects, in the VCM tourism region, through StrongerBC’s Targeted Regional Tourism Development Initiative. Manage the coordination of all provincial government funding programs that are accessed through the tourism region, that directly support VCM destination development.
  • Provides direction in the integrated regional planning process, representing VCM, with Destination BC on an annual basis.
  • Maintain and build new relationships provincially and regionally with tourism industry businesses and partners by attending, and participating in tourism industry events, representing Destination BC and the VCM region, promoting programs, gathering industry feedback, and making recommendations to the Director and applicable departments.
  • Provide day-to-day business advisory support for VCM private and public sector partners, including program assistance and coaching/mentoring to help the tourism operators and Community Destination Marketing Organizations engaged in Destination BC’s programs and to improve their own business effectiveness.
  • Facilitate consortium building and support Destination BC marketing efforts within VCM to promote the region domestically, nationally, and internationally through alignment and integration with Destination BC’s core marketing activities, consumer advertising and campaigns, co-operative marketing programs, content generation, and social media efforts.
  • Act as the first point of contact, for the VCM tourism region, for the provincial Tourism Emergency Response Team (TERT) when activated and lead in local emergency response through providing connections between emergency operations centres and tourism operators for emergency support services (ESS) and visitor redirection.
  • Support reconciliation by coaching, advising, and providing oversight of Indigenous Tourism British Columbia (ITBC) VCM Indigenous Tourism Specialist.
  • Negotiate, manage, and monitor contracts, evaluate contractor performance, and approve or terminate contracts.
  • Identify and respond to issues, drafts confidential briefing materials, submissions, and other documentation with respect to industry program areas and policy issues to CEO/VP/Director, executive, and ministry staff.
  • Provides supervision, mentoring and coaching for staff and implements performance management, career growth, succession planning, recognition, employee development and other human resource initiatives.
  • Attends Annual General Meetings of the Community Destination Management Organizations in the VCM tourism region as a DBC representative.


  • Completion of Post-secondary education in tourism, business or related field or equivalent combination of education and experience.
  • A minimum of five years experience supervising, coaching, and mentoring staff.
  • A minimum of five years experience in developing and maintaining strategic relationships with a diverse group of partners and stakeholders.
  • A minimum of five years experience in planning, implementing, and delivering on broad-reaching programs and initiatives.
  • Experience in developing and managing financial resources to deliver on goals.
  • Demonstrated ability to communicate effectively and collaborate strategically with a wide variety of stakeholders.
  • Proven experience in project management along with strong organizational abilities to manage a number of complex issues while still delivering results.
  • Knowledge of the BC tourism industry.

Strategic Thinking is the ability to link long-range visions and concepts to daily work, ranging from a simple understanding to a sophisticated awareness of the impact of the world at large on strategies and on choices.

Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation.

Relationship Building is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals and establishing advantages. These people may include customers, clients, counterparts, colleagues, etc.

Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.

Change Leadership is championing the achievement of intended, real change that meets the enduring vision of Indigenous self-determination in British Columbia. It involves collaboratively developing and implementing ideas to achieve positive change from anywhere in the BC Public Service. The change leader learns from other leaders and elders, models the vision, and encourages members of the public service to commit to and champion the vision. The change leader inspires others into new ways of thinking and doing business. The change leader routinely energizes the change process and removes barriers to change.

Innovation indicates an effort to improve performance by doing or promoting new things, such as introducing a previously unknown or untried solution or procedure to the specific area or organization.

Developing Others involves a genuine intent to foster the long-term learning or development of others through coaching, managing performance and mentoring. Its focus is on developmental intent and effect rather than on a formal role of training. For this competency to be considered, the individual's actions should be driven by a genuine desire to develop others, rather than by a need to transfer adequate skills to complete tasks.

Financial Responsibility:
Destination BC Operating Budget: $52 Million
Program Budget: $1.0 Million


Vice President, Destination Management
Director, Indigenous & Regional Partnerships
General Manager, Vancouver, Coast & Mountains
Coordinator, VCM
Senior Program Advisor, VCM (x3)

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities, and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.

Job Category
Leadership and Management
How to apply to this job

How to Apply:

If you are interested and you meet the selection criteria please respond to this link with your cover letter and CV prior to 4 PM on February 20, 2023.