New Job Content Marketing Specialist In British Columbia

• Destination Vancouver
• Other
• Full Time |
• Permanent
• 210-200 Burrard Street Vancouver
• 1 position available
• Accessible Employer: Yes
• Open to international applicants with valid Canadian work permit?

Job Description

Do you love to tell stories through the creation of engaging content?

Do you thrive in a fast-paced, high-income environment? Why or why not?

Do you want to be part of a team recently awarded Marketer of the Year?
If so, Destination Vancouver’s Specialist, Content Marketing role could be the right match for you. Reporting to the Manager, Content Marketing, the Specialist, Content Marketing, assists with the creation of content that aids the Destination Vancouver on delivering against its purpose of supporting Vancouver’s tourism industry in developing their experiences, and promoting Vancouver in target Canadian, US, and international markets.

The Specialist will play a pivotal role in executing content strategies that deliver against Vancouver's Destination Vancouver goals, executing creative storytelling that helps build the brand and differentiates Vancouver from other destinations. They assist with the development, management and distribution of the content.

Key Accountabilities 

Execute on content marketing programs.
 Work with the team in content distribution to ensure maximum value is derived from content efforts.
 Assist with destination storytelling to bring the Vancouver brand to life.
 Coordinate content planning and production.
 Support content management systems.
 Ensure the availability of assets to deliver against organizational requirements.

Key Responsibilities
The responsibilities include but are not limited to the following:

 Contribute to destination storytelling and content calendar based on strategic objectives.
 Collaborate with internal departments as needed to determine content requirements and ensure appropriate delivery.
 Engage with agency partners, production companies, freelancers and other third-party suppliers and talent to deliver assets effectively and efficiently.
 Build connections and engage audiences with Vancouver’s creators, members, industry, and communities.
 Coordinate and attend photo and video shoots as needed.
 Assist with content for websites and blog with SEO top of mind.
 Support digital asset management, including rights management.
 Support content translation and transcreation for global marketing including Europe, China and Mexico.
 Coordinate production of content for email newsletters in alignment with content calendar and departmental needs.
 Coordinate purchase orders and invoice payment for content partners and vendors within the Content Marketing budget, keeping a log of expenditures and revenues.
 Support the Manager, Content Marketing with administrative duties as required.

What are we looking for?
A new Team Member who is passionate about Vancouver as a place to live, work, play, experience and explore.

Qualifications include a minimum of 2 years of related content creation or coordination in a similar role.
The successful candidate will possess strong ability to communicate clearly and effectively, verbal, written and interpersonally. Along with understanding of brand standards, a keen attention to detail and strong proofreading and editing abilities are a must.

The knowledge and experience with brand voice applications and search engine best practices are required as well as familiarity with content platforms including web CMS, email marketing and Adobe Creative Cloud. Experience producing digital, print and video editing skills is considered an asset.

The ability to balance multiple deadlines in a busy work environment as well as communicate effectively with a dynamic team are also required.

Education: post-secondary education in a related field and/or equivalent experience.

Who are we?
Destination Vancouver is one of the world’s most dynamic destination management organizations, delivering on a mandate of destination development and promotion that positions Vancouver as a must visit global destination.

Our purpose is to transform communities and our visitors through the power of travel. This underpins everything we do, so how will that work for potential customers, or support partners? '

As a private, non-profit business association, Destination Vancouver has a fabulous product and a powerful brand. Our success is measured by the triple bottom line approach of an equal emphasis on people, planet and prosperity while building a competitive global destination brand."

What do we offer?
This role is based in Destination Vancouver’s corporate office with sweeping views of the North Shore mountains and proximity to transit and downtown amenities.

We are proud to offer a competitive total rewards program including 3 weeks' vacation (14 days), an annual incentive/recognition plan, extended health care benefits, a health spending account and a matching group RRSP program. Training and development opportunities. 'TEAM' Recommendation Program

Destination Vancouver believes in and supports work/life balance, flexible working opportunities and hybrid jobs.

The Vancouver destination team believes in a diverse, equitable work environment.

How do we connect?
If this sounds like you because you have the knowledge, experience and drive, and describe yourself as enthusiastic and fun, collaborative and focused on building positive and long-term relationships, we invite you to apply for this exciting position.

The Vancouver destination team believes in a diverse, equitable work environment.

How do I send a resume to Vancouver's Career Center? Please provide details.

What is the best way to get information about Vancouver's destination?

Responsibilities & Qualifications

A new team member who is passionate about Vancouver as a place to live, work and play.

Qualifications include a minimum of 2 years of related content creation or coordination in a similar role.
The successful candidate will possess strong ability to communicate clearly and effectively, verbal, written and interpersonally. Along with understanding of brand standards, a keen attention to detail and strong proofreading and editing abilities are a must.

The knowledge and experience with brand voice applications and search engine best practices are required as well as familiarity with content platforms including web CMS, email marketing and Adobe Creative Cloud. Experience producing digital, print and video editing skills is considered an asset.

The ability to balance multiple deadlines in a busy work environment as well as communicate effectively with a dynamic team are also required.

Education: post-secondary education in a related field and/or equivalent experience.

Salary/Wage

Market Competitive

Other Perks/Benefits

We are proud to offer a competitive total rewards program including 3 weeks' vacation (14 days) with sweeping views of the North Shore Mountains and proximity to public transportation, training and development opportunities. Destination Vancouver believes in and provides a diverse, equitable and inclusive work environment. 'Health care benefits; health spending account; personal expenses account » Matching Group RRSP Program, 'Transitions Compensation Program Travel reimbursement''