New Job Information And Marketing Specialist In Alberta

Information and Marketing Specialist
Information and Marketing Specialist

Information and Marketing Specialist

Company : Government of Alberta
Salary : $5,176–$6,796 a month
Location : Alberta

Full Description

Job Information

Job Requisition ID: 43725

Ministry: Advanced Education

Location: Edmonton

Full or Part-Time: Full-Time

Hours of Work: 36.25 hours per week

Regular/Temporary: Regular

Scope: Open Competition

Closing Date: Monday, July 10, 2023

Classification: Program Services 3

About Us

Responsible for an adult learning system that provides accessible, affordable and high quality education for Albertans, the Ministry prepares Albertans for lifelong success through education by approving programs of study; funding public post-secondary institutions and other adult learning providers; providing financial aid for learners; registering and certifying apprentices; and supporting academic research and innovation.

Our programs and services are driven by 3 outcomes: Adult learning opportunities are accessible and affordable for all Albertans; High-quality education, skills development and research make a positive contribution to Alberta’s economy, society, culture and environment; and the adult learning system is accountable and coordinated.


The Ministry of Advanced Education has an exciting opportunity and is looking for an Information and Marketing Specialist to join our team!

The Information and Marketing Specialist develops and implements operational communications and marketing strategies to a broad range of stakeholders about initiatives, programs, and services. You will support publishing content to program or Government of Alberta (GOA) websites, following division processes and using content management systems. You will use a variety of digital tools, software, and platforms to promote effective and proactive internal and external communications and stakeholder engagement on multiple initiatives in a coordinated and integrated manner.

Reporting to the Manager, this position writes and edits content for various traditional print and digital resources to be used in multiple media formats distributed to a range of audiences from students to senior leaders.

In your role as an Information and Marketing Specialist, you will be responsible to:

  • Deliver marketing / communication projects from concept to completion that supports branch, divisional and Ministry objectives.
  • Write effective communications for various platforms, keeping in mind user experience, content strategies and information architecture. The scope of deliverables includes traditional and online content, marketing collateral content, infographics, multi-media scripts, and briefing notes, corporate emails, training content, video scripts, websites, and webinars.
  • Research, plan, and map out specific approaches for projects in alignment with overarching project plans.
  • Provide writing/editing and advisory services to enhance the level and consistency of branch and division documents. Projects include public-facing documents including progress reports, strategy documents, and presentations.
  • Lead the audit, renewal, and updating of existing communication materials and promotional tools that increase awareness of and participation in AE initiatives and programs.
  • Coordinate and develop print and web-based information materials using InDesign, Adobe Acrobat Pro or other design software tools.
  • Contribute to the development of policies, procedures, guidelines and content strategies or plans that adhere to and support the division’s ‘voice’ and brand, corporate guidelines and adopted industry best practices.
  • Develop and maintain an effective network of relationships with stakeholders to be able to effectively balance user experience and internal communication requirements.
  • Contribute to the development of specific project plans including, participants, deliverables, budgets, and timelines.



University graduation in a related field (Communication, Marketing, Digital Media, Business, or related field) plus 2 years progressively responsible related experience; or equivalent as described below.


Directly related education or experience considered on the basis of:

  • 1 year of education for 1 year of experience; or
  • 1 year of experience for 1 year of education.

Assets Included:

  • Experience with Microsoft Office Products such as Word and PowerPoint, as well as Adobe Acrobat Pro and Creative Suite.
  • Knowledge of best practices in writing for web and social media; scripting digital audio and video products.
  • Excellent editorial skills with a sound understanding of writing for the web, engaging digital audiences and producing interactive content.
  • Able to work independently as well as with project and cross-functional teams, and subject-matter experts.
  • Knowledge of search engine optimization (SEO) and digital analytics to measure and improve communication effectiveness.
  • Understanding of graphic layout and design and multimedia production best practices to ensure the delivery of effective digital media communications
  • Effective project coordination skills and experience.
  • Effective consulting skills to work effectively with colleagues and with internal and external stakeholders to on projects.
  • Strong ability to develop clear/concise written reports, briefings, letters, executive summaries, action requests, etc.
  • Organization and prioritization skills to balance multiple ongoing projects at one time and able to meet tight timelines.

APS Competencies

Competencies are behaviors that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process.

This link will assist you with understanding competencies:

In this role, you will contribute to our team by demonstrating the following behavioral competencies:

  • Agility - Sees the need and readily steps in to help others on the team; anticipates change and adapts behavior accordingly, is nimble and open to changes; takes advantage of opportunities to improve program development and implementation processes.
  • Build Collaborative Environments - Creates opportunities for project teams and stakeholder to share information; respects others' point-of-view, encourages or facilitates conflict resolution, recognizes performance of all groups involved.
  • Creative Problem Solving - Seeks and suggests new ideas and approaches to proactively identify and address project risks to mitigate their escalation; breaks problems down to facilitate the creation of solutions; shares learnings with others.
  • Develop Networks - Builds relationships by following through on commitments, demonstrating integrity and respect for others; informs key stakeholders of relevant information in a timely manner; seeks and applies the perspectives and needs of colleagues, and stakeholders.
  • Systems Thinking - Considers inter-relationships among initiatives and relation to department priority and expected project outcomes; integrates emerging trends; considers implications of different options when making decisions; thinks broadly about programs to consider how changes will be integrated and transitioned into existing operations.


$2,588.06 to $3,397.76 Bi-weekly: ($67,548 - $88,681 per year)


This is a permanent, full-time position working 36.25 hours per week, Monday to Friday.

This position is based in Edmonton. We require you to attach a Cover Letter with your application explaining your qualification and suitability for this role.

Short listed applicants will be asked to perform a written assignment as part of the interview.

In your resume, please include dates (including months and years) associated with all education and work experience. Also, please indicate whether your work experience is casual, part time or full time.

Any costs associated with obtaining the required documents/checks as noted or interview travel expenses, will be the responsibility of the candidate. Out-of-province applicants can obtain the required documents/checks from the province they currently reside in.

Top candidates will be required to undergo security screening.

Links and information on what the GoA has to offer to prospective employees.

  • Working for the Alberta Public Service –
  • Pension plans:
    • Public Service Pension Plan (PSPP) –
  • Leadership and mentorship programs
  • Professional learning and development
  • Positive workplace culture and work-life balance
  • Opportunity to participate in flexible work arrangements such as working from home up to two days per week and modified work schedule agreements
  • Research Alberta Public Service Careers tool

How To Apply

If you are not currently an employee with the Government of Alberta, the first step in applying for a job is creating your candidate profile within our online application system,

Existing employees should access the Career tile in 1GX to submit their application in order to be recognized as an internal applicant.

Once you have created your candidate profile, visit the Alberta Public Service job site to apply for jobs at

Applicants are advised to provide information that clearly and concisely demonstrates how their qualifications meet the advertised requirements, including education, experience and relevant examples of required competencies.

Resources for applicants:

Closing Statement

This competition may be used to fill future vacancies, across the Government of Alberta, at the same or lower classification level.

We thank all applicants for their interest. All applications will be reviewed to determine which candidates' qualifications most closely match the advertised requirements. Only individuals selected for interviews will be contacted.

If you require any further information on this job posting or a copy of the role profile, and/or require a disability related accommodation during the recruitment process, please contact Michelle Elliott at [email protected].

If this competition is closed as per the closing date noted above, please continue to check