New Job Consumer Engagement Marketing Coordinator In New Brunswick

Consumer Engagement Marketing Coordinator
Consumer Engagement Marketing Coordinator

Consumer Engagement Marketing Coordinator

Company : Irving Consumer Products
Salary : Details not provided
Location : New Brunswick

Full Description

Consumer Engagement Marketing Coordinator

At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products – including national brands and private label. We also manufacture private label diapers and training pants for North American retailers.

As a Purr-oudly Canadian employer, Irving Consumer Products believes in providing curious & ambitious marketeers the opportunity to learn in-demand skills, test their theories and develop careers in-step with emerging trends.

This role will give you the opportunity to work on a nationally beloved Canadian brand Royale and support our North American portfolio. As a key owner of the Consumer Relations team, you will directly influence our consumers and shoppers every day. Your analytical, and communications skills will be key to success in this role.

This role reports to the Royale Marketing Director and works with the Marketing team.

The role can be based in Toronto, Ontario (1551 Weston Road, M6M 4Y4) or Dieppe, New Brunswick (100 Midland Dr, E1A 1K4) with the opportunity for hybrid flexible work options.

We’re offering growth and endless opportunity at a company that’s on the rise, backed up by the security of the entire JDI group of companies. Continuous Improvement is part of our culture. That doesn’t just refer to our cutting-edge tech or marketing model—it means supporting every member of our team to learn, grow and become a bigger part of the company.

Job Responsibilities:
Consumer Relations Management & Ownership
  • Key Point of Contact for Consumer Relations team – ensure Consumer Relations team is trained and updated on major Royale initiatives
  • Liaise with Quality team for product complaints and ensure timely consumer response
  • Escalate to management team and corporate communications as needed
  • Own couponing capability including Inmar couponing vendor relationship
  • Monitor coupon redemptions and provide monthly reporting to team

Data analysis and reporting

  • Nielsen tracking and reporting for Marketing team on a monthly basis
  • Own shelf and competitive media tracking

Royale Sponsorships & Event Management
  • Liaise with appropriate internal and external partners to organize and fulfill Royale Sponsorships and events

Online and Social Media Management
  • Social media monitoring with agency partners
  • Attend cross-functional and agency status calls
  • Liaise with corporate communications, corporate relations, and other stakeholders

Budget & Administration

  • Budget management and administration
  • Manage Royale and team premiums

To Apply for this Career Opportunity:

Please apply online at

Concerned you don’t meet every requirement? Research has shown that many people only apply to jobs when they feel they meet 100% of the hiring criteria. At Irving Tissue, we are focused on creating an inclusive environment where everyone feels welcome, appreciated and encouraged to contribute fully. If you are interested in this position but are concerned you may not fit the requirements perfectly, we would encourage you to still apply. You might be exactly who we’re looking for with this role or others we have available!

For further details, please contact Recruitment at [email protected]

We appreciate your interest in our company! Only those candidates selected for an interview will be contacted.

To learn more about our products and services, click here.

Irving Consumer Products is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.