New job MARKETING ADVISOR in Newfoundland and Labrador


Company : Memorial University of Newfoundland
Salary : $49,602 - $74,399 a year
Location : Newfoundland and Labrador

Full Description

September 20, 2021

Faculty of Business Administration
Gardiner Centre
(Contractual Position to March 31, 2023)

The University will consider applications from qualified permanent staff who may be interested in a secondment, subject to departmental approval

Gardiner Centre (GC) is part of the Faculty of Business Administration at Memorial University. We offer non-credit business focused professional development. Our courses and programs are conveniently delivered in short blocks of time, practical and relevant to today’s business environment and designed to inspire and prepare individuals and organizations to reach their full potential. Our full-service, dedicated training facility ensures convenient scheduling and year-round programming to meet our clients’ unique requirements. Memorial University's Faculty of Business Administration holds international accreditation by the Association to Advance Collegiate Schools of Business (AACSB), holding its place among the top business schools in the world.

Reporting to the Director of Gardiner Centre, the successful applicant will work in a collaborative, team based environment and be responsible for developing, planning, and coordinating the marketing and promotion of Gardiner Centre’s professional development training, and other public engagement events, activities and initiatives. The Marketing Advisor holds responsibility for developing and maintaining the Gardiner Centre brand and ensuring alignment with the brand and mandate of Memorial University, the Faculty of Business Administration, and the Signal Hill Campus.

Duties include: overseeing, developing, and implementing a marketing and advertising strategy for Gardiner Centre that incorporates channels such as social media, community and industry associations, strategic partners, and the Gardiner Centre website with the goal of building awareness of and extending market reach for Gardiner Centre’s professional development programming. Managing and maintaining the Gardiner Centre website to ensure it remains current and relevant and meets all brand standards. Analyzing key metrics and traffic trends to help improve the usability, design, content, and conversion of the Gardiner Centre website. Initiating and managing website redesign projects in collaboration with internal and external IT support. Monitoring Google Analytics and Adwords, Facebook Ad Manager, Twitter Analytics, and LinkedIn Analytics for traffic, engagements, demographics, and website behavior. Creating promotional brochures, training schedules and promotional graphics for print and media using publishing tools. Creating and distributing regular newsletters using Mailchimp. Overseeing the social media strategy for the organization including paid media advertising and day-to-day social media communications. Researching emerging marketing tools and strategies to expand the reach and improve attendance at Gardiner Centre courses and programs. Video development and production in support of the Gardiner Centre marketing plan. Assisting in the organizing and attend promotional events and information sessions. Contributing to the development and execution of the Gardiner Centre strategic plan. Supporting the interviewing, hiring, and management of work term and MUCEP students, and performing other related duties as required.

Flexibility with regard to work hours, including occasional evening and weekend work, is required. This position will include opportunities for professional development at Gardiner Centre.

Experience (3-5 years) in a marketing and business communications role; completion of an Undergraduate Degree in Marketing and Communications; or any equivalent combination of experience and training. This role requires knowledge, skills, and experience in strategic marketing planning, execution, and measurement; digital communications and social media marketing execution; social media platforms and associated analytics tools; written and oral communications in support of client requests and inquiries. The ideal candidate will possess knowledge, skills, and abilities in graphic design and creative writing to design, execute and implement all Gardiner Centre promotional materials; and will demonstrate a strong understanding of project management principles to support the planning and executing of small and large scale projects including annual symposiums and conferences, information sessions, and other marketing events (in person and virtual). Proficiency using Word, Excel, PowerPoint, Publisher, Teams, Canva, Zoom, WebEx, Mailchimp, and Slack is considered an asset.

$49,602 - $74,399 per annum (Management and Professional)
CLOSING DATE October 5, 2021

All qualified candidates are encouraged to apply; however, p
reference will be given to applicants who are legally entitled to work in Canada. Memorial University is committed to employment equity and diversity and encourages applications from all qualified candidates, including women, people of any sexual orientation, gender identity, or gender expression; Indigenous peoples; visible minorities and racialized people; and people with disabilities.

The personal information requested in your application is collected under the authority of the Memorial University Act (RSNL 1990 c M-7) for the purpose of identifying and recruiting candidates; assessing applicant qualifications; and maintaining records pertaining to the administration of employment with Memorial University of Newfoundland.

If you are a successful candidate, this information will form part of your permanent employment record and will be used for other activities related to the employment process. This information may be disclosed to government departments and agencies as legally required; and to third party service providers, as necessary to administer programs and activities.

If you have any questions about the collection, use and disclosure of the information on this form, please contact MyHR, Department of Human Resources, at [email protected].

Please be advised that we are unable to provide updates on current competitions.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

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